- watch the video on vimeo
Target, 2010
Consumers are the Targets within this marketing maze - we watch their activities, interactions, and movements through the distorted and oddly intimate lens of a surveillance camera. Bloated shoppers, whining children, and wandering carts loop around and disappear into the endless rows of product. Shot covertly at a Target store, and presented in the format of their corporate logo, the video shows a vortex of consumer culture.